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Sony Games Sector Loses Nearly $900

May 15, 2010 in News comments 18

In the early hours of 13th May, Sony issued its final results for the 12 months ending March 31, 2010. Compared to last year Sony's Games Department has lost $890 due to sales of their consoles.

"Game sales decreased due to unfavorable foreign currency exchange rates and decreases in unit sales of PSP hardware and of PS2 software, although unit sales of PS3 software increased," the company said. It added, "Despite PS3 hardware cost reductions and increased unit sales of PS3 software, profitability deteriorated primarily due to lower unit sales of PS2 software and of PSP hardware."

Sony did achieve its long-standing annual sales goal of 13 million PS3s sold--half of which were sold in the fourth quarter--up from 10.1 million the year prior. PSP sales were sharply down, however, falling from 14.1 million to 9.9 million year-on-year despite last October's introduction of the streamlined PSP Go. Sales of the nearly 10-year-old PS2 slipped from 7.9 million to 7.3 million.

The overall shortfall was slightly less than indicated in Monday's guidance revision, with the electronics legend posting an annual loss of ¥40.66 billion ($435.6 million) on revenues of ¥7.214 trillion ($77.28 billion). An improvement on the ¥98.59 billion ($1.05 billion) loss it posted a year prior, although the revenues fell from ¥7.730 trillion ($82.84 billion). The loss was also $316.4 million less than the ¥70 billion ($752 million) they had predicted in February.
Fluroclad via uk.gamespot.com »
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  • 1
    Existence May 15, 10
    It lost $890 million, not $890.

    Title edit, maybe?
    • 0
      Shattered May 15, 10
      quote Existence
      It lost $890 million, not $890.

      Title edit, maybe?
      Lol yeah, don't think Sony losing $890 would really matter at all. That's less than pocket change for them.
  • 0
    Fluroclad May 15, 10
    Crap, I'll get someone to change it.
  • 1
    FinalFantasyFanaticc May 15, 10
    Damn $890 Million is a fricken ton to lose. How the hell did they manage that?
    • 0
      Hideo1 May 15, 10
      By not being Microsoft, obviously
      • 0
        FinalFantasyFanaticc May 15, 10
        Not understanding you, so because Sony isn't Microsoft they lose 890 Million according to you?

        Way to answer my question maturely =/
        • 0
          Fluroclad May 15, 10
          By reading the article you can find out how
        • 1
          Hideo1 May 15, 10
          Lrn2irony. You remember how I'm always making references about you being a fanboy? Christ, does actual sarcasm go over every American's head, or just most?
        • 1
          ShadowGuard May 15, 10
          Wow Hideo1, does every non-American think like you? no wonder America is the best country on the planet...
        • 0
          Hideo1 May 16, 10
          You voted for a president for no other reason than he was black and you didn't want to look racist. Get your own language and start wearing big boy pants, then talk to me
        • 0
          Ech0ez May 16, 10
          Yep America is the best country in the world and there are certainly no Americans that would ever make any sort of ignorant and stereotypical remark about the rest of the world like those filthy foreign people would. If only we stupid foreigners could ever be as brilliantly intellectual as you ShadowGuard; you truly are a shining example to us all of what makes Americans so great.
      • 1
        Star of Spurs May 16, 10
        Wow, ShadowGuard. Nice taking your view of 90% of the world with one comment on the internet.

        Last time I checked, your country has problems, as does everyone elses.

        For the record I'm not patriotic in the slightest.
  • 0
    Deception May 15, 10
    It's good to know Sony actually cares for their fans, and instead of increasing sale prices they take the hit themselves.
    • 0
      Daweii May 15, 10
      It's even more respectable in this financial market where taking a hit for the fans actually hurts. I mean in this economy you don't want to be losing the best part of $1 billion a year.. It's not going to cripple Sony but I bet it hurts.
      • 0
        Red 9 May 15, 10
        And it's not like Microsoft isn't losing money either. Just not as much. It's misconceived that Microsoft isn't losing money; it's just that we never hear about it.
    • 0
      Phil Anselmo May 16, 10
      Don't be so naive, haha.

      They take a hit per console sold so they can try to turn profit with games and accessories. Seeing as how the entire industry stunk the last two years, obviously they weren't able to do that.

      And Red, according to this article, Microsoft did turn profit this quarter. They more than tripled their Q1 profits during Q2 aswell.

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