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E3: PS3 Price Cut Doubles Sales

July 12, 2007 in News comments 15

According to the Sony Computer Entertainment of America boss, Jack Tretton, sales have doubled in North America. Selling for about $500 USD sales have went way up at five of North America's leading retailers since Monday. Sony hopes to now ship 11 million units by the end of this year. Some publishers still doubt that the price cut will help Sony in the long run.

It may only be days since Sony announced a USD 100 price cut for the PlayStation 3, but according to SCEA boss Jack Tretton sales have doubled in North America, GamesIndustry.biz is reporting.

Now selling for USD 499, sales have shot up at five of North America's leading retailers.

"Since Monday, sales of the 60GB PS3 have doubled at our top five retailers," said Tretton during Sony's E3 conference.

New European PS3 pricing details are expected to be announced tomorrow.

The company said that it now hopes to ship at least 11 million units by the end of this year.

Although boosting sales, some publishers have expressed doubts that the price cut will have a significant effect on sales in the long term, with Square Enix president John Yamamoto telling GamesIndustry.biz, "I think USD 500 for PS3 is still a bit expensive for msot gamers."
Synergized via eurogamer.net »
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Most recently commented on by on Jul 14, 2007

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  • -1
    FRoGBuster Jul 12, 07
    yeah.. I was waiting for a price drop, thinking I would buy a PS3 then.. But now that I realize a price drop only makes it $500, I'm still waiting for another price drop. Till then, I just got a Wii. And it's truly next-gen. Sony is nexgen in graphics and power. Wii is next gen in thinking and technology
  • 0
    Bale Fire* Jul 12, 07
    For all those developers who said this wouldn't effect sales I laugh in your faces
  • -2
    FRoGBuster Jul 13, 07
    but it's still a small user base. Sony needs more than jsut double their sales.
  • 0
    ZhaoYun88 Jul 13, 07
    Seems to be doing the business in North America now, not that i can tell with not living there!!
  • 0
    Cruxis Mana Jul 13, 07
    Its no surprise really ^^
    People have been waiting for a price cut for ages now, so everyone will be flocking to buy one now that the price has gone day.
  • 1
    Storm Jul 13, 07
    It's going to keep on rising once a friend of mine get's paid next week. Me and three others are going to pick ours up. Most were waiting for a price cut, even if it were to be $50 off, heh.
  • 0
    black_wing79 Jul 13, 07
    i think i will wait till december.. i'm not really in a hurry since the major games i wanna play on the console are'nt being released till next year, and i have a good feeling its gonna drop in price again by christmas..
  • 0
    S v R 2010 Jul 13, 07
    How much is $500 in pounds?
  • 1
    Sayyed Jul 13, 07
    Its different in the UK. Its gettinga 17$ price cut. I think somewere around 170 euro's off. But this is only going to increase once fall comes and the holiday season.
  • 0
    Gotenks Jul 13, 07
    Still $550 in Canada. I'm not willing to dish out that much money for a console. But I'm still interested to see what happens with this price cut.
    • 0
      Synergized Jul 14, 07
      True, but that's a $150 drop, for us (Canadians) which is quite a bit of money.
  • 0
    Final Blade Jul 13, 07
    Come on Doubled in sales, I mean i think the ps3 is doing fabulous now with there price cut. Who knows maybe they are waiting for another price cut but at least there is one now.

    And 11 Million is sales well i go on a limb and saying it will be 13 million. Only cause the next price cut could be in October.
    • 1
      iLLmatic Jul 13, 07
      First of all, they said 11 million shipped, not sold. While its not impossible to sell 11 million PS3s by the end of the year, it could also be a reach. I expect PS3 sales to skyrocket during the fall/holiday season, because of all the games being released. 13 million, however, is definitely a reach. What foundation are you using to come up with this possible price cut in October?

      On a side note, lets all drop this "true next-gen" business. Every new console is next-gen because they are new consoles, period. All next-gen means is the new generation for whichever company is in question. The features of a console don't make it next-gen. Thats all just marketing.
  • 1
    Infinite Jul 13, 07
    Well of course the PS3 sales have sky rocketed. Lots of people were waiting for the PS3 to get a price cut and now that it has gotten a price cut more people are buying the PS3. I definitely think this price cut will help the PS3 in the long run. By the end of the year I wouldn't be surprised if Sony sold over 12 million PS3s.
  • 0
    tidus04 Jul 14, 07
    A price drop normally would involve more people buying the conolse so nothing new really.

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