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Microsoft to time 360 price cut

July 12, 2007 in News comments 12

In a recent 1UP interview with with Shane Kim, corporate VP at Microsoft Game Studios, it was revealed that Microsoft will probably cut the price of the XBOX360 more, but at the correct time. The best prices at which the most sales occur according to Shane are all in the $199 region.

However before they can get to that prime price, Shane feels that a large install base like the PS2 is needed. Microsoft will be trying alot harder in the future to cut costs so that at least even if they cannot hit the $199 mark, they can try and reach the $249 mark for the 360. In that sense, Shane feels that Microsoft currently have the edge over the PS3.

Around noon today, 1UP Network editorial director John Davison and I sat down with Shane Kim, corporate VP at Microsoft Game Studios to chat about his company's presence at this year's E3 and press him on what Microsoft's planning going forward. The entire interview will be running soon on 1UP, but we couldn't help but share some today.
A number of people have asked Microsoft for a response to the PlayStation 3 price drop -- but, more importantly, when is Microsoft planning the same thing? Kim doesn't spell out a price drop in 2007, but he said this holiday is very important for Xbox 360 to win, and the company needs to move toward a mass-market price; Kim admits $300 and $350 aren't mass-market. Sounds like it's coming soon.
black_wing79 via 1up.com »
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  • -1
    Kokoro Jul 12, 07
    It's about time!
  • 1
    Synthesis Jul 13, 07
    Let's hope they fix the systems beforehand.
  • 4
    Existenz Jul 13, 07
    lmao so they will cut to $199 when they sell as many systems as the PS2? so when they get 124 million sales they will cut the price... A bit late then.
  • 0
    black_wing79 Jul 13, 07
    i'm pretty sure they will hit the 249 mark alot faster though.. i think for the value of their console, that is a pretty good price already..
  • 1
    Storm Jul 13, 07
    Price is one thing, actual quality of the system is another, and boy are they failing in that department...what with all the faulty consoles and all. But yeah...they should lower the price soon if they want to hit that 10 million XBL member goal.
  • 0
    Evanster Jul 13, 07
    Lowering the price is the right thing to do when they break so often.
  • 0
    Final Blade Jul 13, 07
    Its going to be a problem, i mean not only are they losing money, but there consoles are breaking down. They need to fix the hardware first b4 cutting the price IMO.
  • 0
    sten mk II Jul 13, 07
    I knew a price cut for the 360 would come right after the PS3's. I think the PS3's price cut will be more important though.
  • 1
    Infinite Jul 13, 07
    Well first Microsoft needs to fix the problems with the 360 that so many gamers are encountering. Then they can start thinking about cutting costs. But yeah if the XBOX 360 drops to $199 I will totally buy it.
  • 0
    tidus04 Jul 14, 07
    A price cut, could this involve damaged or poor consoles or is this to counter that and hope people think meh to it. I dont know but still it is good to hear =]
  • 0
    Reason Jul 14, 07
    Are they planning on dropping the price for it here in the UK at all? If so, I'd definitely be tempted to buy one.
  • 0
    Rinkydink Jul 14, 07
    A price cut is great and all, but Microsoft needs to get their priorities right. I am no way going to buy a 360, even at that price, if the faulty console problems are not fixed in the nearby future.

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