Ubisoft to teach girls to be girls

black_wing79 | July 13, 2007 | News | DS Company Misc

In a recent Ubisoft press release, plans were released on a new DS-line of games aimed at teenage 14 -16 year old girls. Ranging from fashion to cooking to taking care of animals, these games are ubisoft's way of reaching out to an often neglected little girl market.

Ubisoft is excited to finally offer young girls a line of games that give them the chance to explore their hobbies and interests in interactive and creative experiences,” said Helene Juguet, senior director of marketing at Ubisoft. “Our consumer research revealed that the young girls’ market has been relatively overlooked. We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in.

8 comments | go to source (www.destructoid.com) | Add to favorites!

favourite this article |

send to friend

1140	The girls of Red Alert 3 (8) October 22, 2008
108	Kimo DS: More Info, Spank Those Naughty Girls! (3) October 18, 2008
89	Play Wii Fit with Cute Japanese Girls in Maid Outfits! (3) October 2, 2008
104	New Guitar Hero guitar controllers ... Made For Girls? (9) September 26, 2008
49	The Difference Between 'Female Gamers' and 'Gamer Girls' (2) November 3, 2008

Comments

0 thumbs!
Vermillion | July 13, 2007

Many guys are also interested on this. Harvest Moon is the perfect proof.
0 thumbs!
tallteen86 | July 14, 2007

Very typical 'girl' games...but yeah, its oriented at the little girly-girl market...

But of course, anybody interested in the games, will get them, regardless of how 'childish' or 'girly' it might seem...like the Pokemon games, you can be 30 (20 myself) and still be interested in the games...
0 thumbs!
Final Blade | July 14, 2007

Are there any games on how to pick up girls lol hahah jk
- 0 thumbs!
  tidus04 | July 14, 2007
  
  xD.
  
  I just hope they will also make these games a bit more playable for the males as im sure there will be a few wanting to.
0 thumbs!
FRoGBuster | July 14, 2007

I hope they don't neglect the Guys that like to play Girly games! Just like there are girls that like to play boy-ish games. So please, don't just innundate the cover with pink and a dozen girls. Have some guy representation in the girly games. I want to play a fashion game too, and take care of animals. It's not a female-exclusive trait to be caring- of others, and your own looks.
0 thumbs!
Storm | July 14, 2007

This is like...sexist in a way? I don't think that's what people would want. Besides, isn't games like Princess Peach's DS game and Nintendogs enough? There's also some cooking games out there
0 thumbs!
KingX2 | July 14, 2007

Games like Animal Crossing, Kingdom Hearts, and Mario games attract girls as well. Even Princess Peach DS attracts a good number of guys. Sexist in a way? Maybe, but cooking games and Nintendogs are enjoyed by guys as well.
0 thumbs!
Kappa Fushi Returns | July 17, 2007

They think it'll attract only girls, but it'll attract more, no game that has been aimed towards a gender have only been played and liked by that gender.