Yet more disappointment has surfaced over the new E3 format, this time with Dan Hsu, editor in chief of Video Game magazine EGM, who claims that he "hates" the new format, and that it is "the worst show ever".

Hideo Kojima, creator of the Metal Gear Solid series, also had something to say on the new look of E3, claiming that he "knows that E3 is a business show, but it is also an important festival", and that he "hopes that (his) E3 will return next year".

SANTA MONICA, California (Reuters) - A seasoned fan of the world's biggest video game trade show might be disappointed to find the sometimes-irreverent industry is now taking itself a little more seriously.

At this year's main venue for the Electronic Entertainment Exposition, a Santa Monica airport hangar, television screens demonstrate the hottest new games to a quiet few, while the scantily clad women at promotion booths and legions of fans who once typified the spectacle are noticeably absent.

Seeking to make this week's E3 Media and Business Summit more business-friendly than in previous years, organizers have locked out most of the gamers, culling a show once attended by 60,000 to just over 3,000 handpicked guests. And many of them didn't even venture onto the showroom floor.

With the show now headquartered at Barker Hangar and spread across hotel rooms in this Los Angeles-area beach city, many find it too small and no fun.

"I hate it," said Dan Hsu, editor in chief of video game magazine EGM, who like many is frantically shuttling from one hotel suite to another across Santa Monica in an effort to meet key executives and attend presentations.

"I knew I would hate it going in, and it only took an hour or two to confirm that this is the worst show ever," Hsu said.

Some of the most high-profile criticism came from Hideo Kojima, designer of Konami Corp.'s blockbuster "Metal Gear Solid" series. Kojima credited the excitement of previous E3s as a motivation to create great games.

"I know that E3 is a business show, but it is also an important festival," Kojima told a crowd at a Konami news conference on Wednesday. "I hope that my E3 will return next year," he added, to loud applause.

FAIR PLAYING FIELD:

But the massive changes may accomplish some of what organizers wanted -- a saner environment in which professionals can ponder and discuss the industry's future.

A popular game like "Call of Duty 4" would once have had crowds three- to four-people deep waiting to play. Today the few-dozen booths -- down from hundreds before -- have room to spare. At Capcom Co. Ltd.'s kiosk, a lone person played "Resident Evil: The Umbrella Chronicles" using the recently announced Wii Zapper controller for the Nintendo Co. Ltd. console.

Much of the action, once concentrated in the cavernous Los Angeles Convention Center, has moved to hotels nearby. Microsoft Corp. has a small kiosk at Barker Hangar, but has also taken over the entire Viceroy Hotel, which is closed to the public for the duration of the show.

The lobby and lounges all bear the Xbox 360 logo, and industry professionals can be spotted relaxing by the pool.

Across the street at Le Merigot hotel, Electronic Arts Inc., Sony Corp.'s Computer Entertainment unit and others have similar setups, leading some to question whether there is a need for the Barker Hangar show floor at all.

Sony Computer Entertainment Chief Executive Kaz Hirai, who was on the Entertainment Software Association Board that decided to downsize the show, lamented some of what was lost.

"From a personal standpoint, I do kind of miss the crowds and walking through the crowds to get to your booth," Hirai said. "But from a business perspective, the whole show format was in need of a tune up. The jury is still out on what people are thinking."
| More
Latest comment:
Most recently commented on by on Jul 15, 2007
Register as a member to subscribe comments.
  • -2
    Final Blade Jul 14, 07
    Who cares what they think, its there opinion. And its not like its going to change it.
    • 0
      Reenee Jul 14, 07
      You, once again, don't know you're talking about.

      Especially since you've never been there.

      Oh, I have. And it was EPIC.
      • 0
        Cruxis Mana Jul 14, 07
        That saves me telling him how wrong he is as well ^^
        E3 has been amazing up till now. Sure it had nice games and all, but the hype and feeling has completely gone ...
    • 0
      tekmosis Jul 14, 07
      We actually had someone from Neoseeker (Vegitax2) go and he's gone to a lot of E3's, a total disappointment. So, if everyone is saying it's bad it can't just be an opinion not to care about.

      Just take a look at Engadgets report on it too and the before/after picture:
      http://www.engadget.com/2007/07/13/what-the-hell-happened-to-e3/
      not to mention the links they give to last years E3.
  • 0
    Synthesis Jul 14, 07
    I didn't think it was that bad, even though they reduced the amount of people to 6000.
  • 0
    Mr Sponget Jul 14, 07
    I liked it. Nintendo made me very happy. As for Micrsoft goes, I wanted to hear more but I think they wanted to focus on what's going on this holiday season. At least for Xbox fans we have X07 in a few months which should be bigger.
  • 0
    tidus04 Jul 14, 07
    It was a great watch just like many of the years before. I wasnt dissapointed one bit from what I got to hear from it.
  • 0
    JJBDude Jul 14, 07
    It's all been great for me so far, lots of new information on games, lots of demos and videos released onto the Xbox 360 marketplace, I'm sure as hell not complaining.
  • 0
    Storm* Jul 14, 07
    I heard how compressed everything was, like running from one floor to the next for the other conference and such. They should seriously go back to their original plans...even if it means losing a couple thousand dollars, it'll be better for both sides.
  • 0
    Rinkydink Jul 14, 07
    Though there have been many complaints about E3 itself, the conferences were good viewing so I can't really complain. With all of the new information on upcoming games, I am happy enough.
  • 0
    Gotenks Jul 14, 07
    I can't comment how great it was being there as I never have. But from what I watched I enjoyed E3. I think this year was my first were I watched it on tv as my parents finally gave in and ordered G4. But I got what I wanted.
  • 1
    Existenz Jul 14, 07
    E3 had a mixed reaction, alot of the press liked the layout though wouldn't mind it to go back to LA even if they still had the same "no glamour" feel.
  • 0
    AdamHill Jul 15, 07
    I personally don'y care about the changes. sure, the strobe lights and booth babes give it personality, but we should be glad that we didn't lose the core of E3: the games.
  • 0
    bbb7002004* Jul 15, 07
    It will be interesting to see the impressions after E for all this October. Opinions may change once we get the spectacle portion of the old E3, especially since it is open to the public.
  • 0
    Wolfwood Jul 15, 07
    It's too bad it seems like a darned-if-you-do-darned-if-you-don't situation for "E3" as we know it, but who's to say it has to be this way? The previous E3 shows had the electricity of crowds who shared a common passion, they just need better planning and perhaps more respect for a greater demographic of gamers.
  • 0
    Red_Phoenix Jul 15, 07
    I don't think E3 was that bad except for that the public couldn't come in but other than that it was fine and some great games were announced.

This news story is archived and is closed to comments now.