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E3: Sony's Peter Dille talks about the Xbox 360

xsynergyx | July 15, 2007 | News | Playstation 3 XBOX 360 E3 2007 Company 
Sony's Senior Vice President, Peter Dille sat down with Gamasutra for an interview and said that HD-DVD will be dead in months and that the 360 cannot hold up to a 10 year life-cycle. He said the first Xbox was a goner in the first 4 or 5 years when they stopped making games for it. He allegedly says that Sony will stand behind the PS3 for 10 years like releasing God of War II in the 7th year for PS2.
Talking to Gamasutra during a one-on-one interview, Peter Dille, the new senior vice president of marketing for PlayStation, maintained that the 360 cannot sustain itself over a 10 year cycle – and also stated that he believes HD-DVD will be dead within months. Here’s an excerpt of the conversation, which will eventually be published in full:

I feel like now we’re at a 10 year cycle for console profitability for everyone except Nintendo at this point...

Peter Dille: Except Microsoft too!

I’m not saying they’re profitable.

PD: They’re also not 10 year! The first Xbox was around for 4 or 5 years, and then they stopped making software for it.

I’m just saying it’s a longer tail before Sony and Microsoft will make money.

PD: I don’t want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they’ve never done either. They’ve never made a dime in this business, number one, and number two, they’ve never had a tail. They’ve never been successful enough to have a tail! So the notion of a back half of the curve doesn’t exist for them. They stopped the Xbox and I kind of feel for the guy that bought an Xbox the month before they said ‘we’re out of business, we’re moving on.’

The reason I get a little emotional about that is it’s in stark contrast to our approach. If we’ve got something that says PlayStation, we’re going to stand behind it for 10 years, and deliver games like God of War II in the 7th year of the cycle.

With the Xbox 360 you’ve got an inconsistent design, some have a hard drive, some don’t, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a 10 year product? And by the way, it doesn’t even work. Do they want to be selling it for 10 years and refurbishing them all for 10 more years? I don’t think that’s a 10 year product. You could disagree with me, or they could disagree with me, but I’d put that up against the PS3 any day.

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  • 1 thumbs!
    ShadowKing2 | July 15, 2007
    Well you can't accuse him of not being biased.
    • 1 thumbs!
      Arcaida | July 15, 2007
      Haha, he's Senior VP of Sony, his job demands that he be biased
  • 0 thumbs!
    tidus04 | July 15, 2007
    Fair play to him for saying that. Some of it could be seen as true how current things are going. Ps3 will be a dormant force for at least the next decade which is great to hear =D
  • 0 thumbs!
    Cdemon | July 15, 2007
    Microsoft have never been profitable in this business? No shit, sherlock. Their only venture into the market, the Xbox, sold a mere 20 million units in four years. The X360 has sold damn-near that amount in two years.

    Someone sounds scurred.
    • 0 thumbs!
      Existenz | July 15, 2007
      11 million = Near... Right ok then, though 11 million in 2 years is barely a feat it just means that alot of the previous Xbox owners have decided to upgrade, their sales could stop dead right now for all we know the Xbox 360 failure rate not helping things.
  • 0 thumbs!
    Storm | July 15, 2007
    God of War II? WTF? A remake? Why not continue onto God of War III? Meh, whatever I really can't see PS3 lasting 10 years...I mean, that's a bit too long for a console. Imagine how advanced technology will be by then. It'll be like having a PS1 in today's time.

    Ah well, by then, they should at least have something on a 4th console.
    • -2 thumbs!
      Final Blade | July 16, 2007
      There not talking about a remake, what they are saying is, in the 7th year of PS2 they made God of war 2 for it, even though the ps3 was out during that time. Thats what he ment.
      • -2 thumbs!
        Final Blade | July 16, 2007
        Why did i get 3 thumbs down. I was just explaining to Storm what he ment by god of war 2.
  • -1 thumbs!
    Red_Phoenix | July 15, 2007
    I don't want the PS3 to last for ten years, the PS2 lasted for 7 and that was long enough, as said technology will be greatly improved by then so Sony better give us a PS4 sooner.
  • 1 thumbs!
    Cdemon | July 15, 2007
    11.5 units in 20 months compared to 24 million in 54 months. X360 is averaging 575k consoles per month so far (1 holiday season) while the Xbox averaged 440k consoles per month (five holiday seasons). That means around 14 million X360's will be sold by the end of this year, which is "damn-near" to 20 million. I'm guessing more will be sold due to a price drop and the killer holiday lineup.

    And like I said, the PS2's 16-20% failure rate didn't stop people from buying it, huh?
    • 0 thumbs!
      Final Blade | July 16, 2007
      Yes but the PS2 didn't have a 100% failure rate. But keep believing that it will be 14 million by the end of this year. The ps3 will be 13 million by this year. Closing the gap.
  • 0 thumbs!
    Cdemon | July 16, 2007
    The X360 doesn't have a 100% failure rate either.

    What evidence do you have that shows the PS3 will sell 10 million consoles in five months?
    • -2 thumbs!
      Final Blade | July 16, 2007
      When MS said that all of there 11.5 consoles worldwide are flawed systems
  • 1 thumbs!
    ZhaoYun88 | July 16, 2007
    Hopefully the PS3 can achieve this 10 year life cycle, it was its aim from the start with the Blu Ray situation, if they where to have this console for 4-5 years, then they would of kept standard DVD, Microsoft may be winning now, but give it another year and we will see who is running out 1st, *hint* it wont be Nintendo and Microsoft
  • 0 thumbs!
    Cdemon | July 16, 2007
    That's not a 100% failure rate, though, seeing as not every X360 is broken. Both of mine have worked flawlessly and I know at least 40 other people who've had no problem with theirs.

    Nice try to make sense... though, yet another failure.
  • 0 thumbs!
    joshthegreat | July 16, 2007
    I know a fair few people whose 360's have yet to break, but that doesn't detract from the fact they will. I'm on my third...
  • -2 thumbs!
    dcbake | July 16, 2007
    The fact is that Microsoft could re-release the Xbox 360 with Blue ray and it probably would do just as good as before. Despite their failure rate the 360 maintains.
  • -1 thumbs!
    Cdemon | July 16, 2007
    Josh, not every X360 will break. Every person presents a different variable. To say that eventually, every X360 sold before July 1st, 2007 will break is flat out ludicrous. They have the design flaw, yes, but can remain in working conditions.
    • -1 thumbs!
      Final Blade | July 17, 2007
      The point is they said all of there consoles are flawed, just cause it hasn't yet to fail like yours or most doesn't mean its not flawed. It just means your lucky enough to not have a problem. But like i said keep preaching that the xbox isn't a flawed system.
  • 0 thumbs!
    Cdemon | July 20, 2007
    Where did I say it didn't have design flaws? You're so *bleep*ing stupid, finalblade.

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