Microsoft and Sony better look out, because Nintendo is gaining some important allies in the never-ending console battle: game developers and publishers.

Developers and Publishers are recognising the Wii's current success, and grouped with it's low price, they are finding it a very popular option for making their games.

In the competition among the makers of video game consoles, momentum is building for the Wii from Nintendo among its crucial allies: game developers and publishers.

Inspired by the early success of the Wii, the companies that create and distribute games are beginning to shift resources and personnel toward building more Wii games, in some cases at the expense of the competing systems: the PlayStation 3 from Sony and Xbox 360 from Microsoft.

The shift is closely watched because consumers tend to favor systems that have many compelling games. More resources diverted to the Wii would mean more games, and that would translate into more consumers buying Wii consoles later.

Jon Goldman, chairman and chief executive of Foundation 9 Entertainment, an independent game development company, said that he was hearing a growing call for Wii games from the publishers and distributors that finance the games that his firm creates. “Publishers are saying: Instead of spending $15 million or $20 million on one PS3 game, come back to me with five or six Wii pitches,” he said.

Miss Razz via nytimes.com »