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Nielson: Wii enjoys popularity amongst well-heeled families

black_wing79 | July 26, 2007 | News | Wii Company Misc 
According to latest data provided by the Nielson Company as it launched GamePlay Metrics, a new data tracking service for the gaming indutry, suprisingly,the Ninteno Wii is mainly bought by people from more well to do families, even when it is the most cheapest next-gen console around.

The data was collected from more than 12,000 households to report on monthly usage of the major gaming consoles and PC games. Other studies showed that the most popular console to be played in a normal household was the Playstation 2 which was way ahead of its competition with 42.7 percent usage. The next popular at 17 percent was the Xbox console. The least used was the Playstation 3 at 1.5 percent.
While Nintendo's Wii might be the least expensive system in the latest generation of consoles, it's actually more likely to turn up in the homes of the affluent. That's among the findings the Nielsen Company revealed today as it launched GamePlay Metrics, its gaming industry data-tracking service.

Borrowing the infrastructure of Nielsen's well-established TV-monitoring service, GamePlay Metrics combines data from more than 12,000 households (roughly 33,000 people) to report on monthly usage of the major gaming consoles and PC games. The company says GamePlay Metrics can show "who is playing games, on which systems, at what times, and, when integrated with other Nielsen data, illustrates which other media platforms are also engaging gamers and which consumer goods they're likely to buy."

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  • 0 thumbs!
    Airashii | July 26, 2007
    Everybody in the adverts is wearing nice clothing. lol

    It's not that surprising for me, all those that I know that own one are fairly well off or comfortable but I suppose I don't really know any poor console owners period.

    I know it's the cheapest console of next-gen but there are still quite a number of accessories and add-ons for it that can make it equally expensive as the others.
  • 0 thumbs!
    Wolfwood | July 26, 2007
    Well you know the well-to-do, they get SOOOO bored with the mundane.
  • 0 thumbs!
    FRoGBuster | July 27, 2007
    That makes sense.. It's the well to do families that have the resources to research the systems. and with more information, you'll find out that it's not worth getting those shiny next-gen machines, when they don't have that many games out.. Compare to the wii that will give you new experiences unique to the machine, unavailable in any other next-gen or last-gen
  • 0 thumbs!
    bbb7002004 | July 27, 2007
    I guess I'm not the only one that thinks spending $250 on a game system is still expensive.
  • 0 thumbs!
    Solid Snake 4Life | July 27, 2007
    Not expensive. It is about the right price give 50 dollars.
  • 0 thumbs!
    bbb7002004 | July 27, 2007
    The Wii is not expensive in comparison to other video game consoles, but it is still a lot of money for someone to spend on entertainment.
  • 0 thumbs!
    tidus04 | July 28, 2007
    Its all about money really in what you are going to buy, so from looking at it like that this is no big surprise though it was only 12,000 asked =/

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