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Jack Tretton talks on how the Wii could be a fad/trend.

Final Blade | July 28, 2007 | News | Playstation 3 Wii 
Jack Tretton, president and chief executive officer of Sony Computer Entertainment America, talks on how the Wii may be a fad or trend.
Jack also stated that comparing Sony to Nintendo is like comparing Sony to Nike
Then Jack talks about the press conference. Ranging from Install base to 500 titles from PS2, pS3, PSP, and Home combined.
Q: Do you feel good that you guys took your time launching your console when you see that Microsoft has a billion-dollar write off?


A: Extremely good. One of the problems with having a little bit more visibility than the average industry follower is you have to take some lumps and suffer through some things in the short term and take some criticism when you know in time that your strategy is the right one. We firmly believed in this ten-year product life cycle. We were heavily criticized for our production issues and our lack of inventory at launch. But the product is incredibly high quality, incredibly sound, and the consumer is the great benefactor. I don’t think there is any getting around the fact that you run the risk if you don’t have a hardware heritage and you potentially rush a product to market. You can run into problems. We are very concerned about anything that has the Sony name on it. We want to make sure before we release it to consumers that is going to be a good quality device. PlayStation 3 is proving to be the most high-quality device we’ve ever launched.

Q: On this question, I’ll note there is a glut of games. It does seem like there is a marked shift of development resources from the PSP to the DS and the PS 3 to the Wii. That seems like a dangerous thing. I have talked to developers who agree with that shift. Is it dangerous or are there just too many games?


A: Now the Wii is having success. They are touting casual gaming. Supposedly everybody is going to race over to casual games. The unfortunate thing is the fruits of those labors will show up two years down the road, and if the consumer tastes shift, they will find themselves all dressed up with no place to go. That’s why we invest in our own studios. Because while I don’t think it is right, I understand why people shift on a dime because of the pressures. It’s incumbent on the bigger companies to keep a foot in multiple camps because you never know where things go.
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  • 0 thumbs!
    Final Blade | July 28, 2007
    He makes awesome points, i can't wait to see what else he has to say.
  • 7 thumbs!
    Gothic Girl | July 28, 2007
    There are some interesting points in this interview. Jack had some interesting things to say. It was a good read.


    Though it's a shame that there are some stupid points in there too ... i.e. Yet another Sony exec bringing up the "Wii is just a fad" and "Wii is not on par with Sony" comments again, simply because the Wii is succeeding, whereas the PS3 is still having a "late start". Pfft. I'm sick of Sony blowing their own trumpets. If they honestly believe that the Wii is just a fad, then why don't they prove it... instead of big-noting themselves, because they think their future "plans for success" are going to win this console "war".
    Gee Sony, it'd be a shame if your plans don't end up ... going to plan.
    • 0 thumbs!
      Final Blade | July 28, 2007
      Well i don't recall him actually using the word Fad and not on par. But still the majority of this interview has great points.
  • 0 thumbs!
    Storm | July 28, 2007
    Tretton sure has his way with words, knows just what to say. He's a good representative in that case. Still, though, I don't see the Wii dying down anytime soon. I'm getting mine within the next month, and with great titles like Brawl slated for this year, Mario Kart Wii for next, who can argue?
  • -4 thumbs!
    Existenz | July 28, 2007
    I do, i compare the Wii to Pokemon. No one saw the end to that, it seemed like an unstoppable fad that about a year and half after it started no one cared for it, they were left counting their financial losses for how much they had spent on a fad that now means *bleep* all.

    Tretton brings up a great point. People are fickle, right now they seem to love this party game atmosphere and everything on the Wii is a party game, they have what 200 games and i would predict about 6 of them aren't party games, i mean thats all well and good but if the public tastes shift they will be left with the weakest console game library and all those developers working on more party games will be left high and dry.

    Which isn't far fetched at all, i mean the Wii is already suffering in my opinion from an over saturation of games aimed for those with no attention span, and personally i think right now my £179 ($363 USD) on the Wii is an expensive waste since their is nothing worth playing. Yes you can all say but you got a PS3 you hypocrite! Which is fair enough that is an expensive console to some but not a waste, i have gotten more gameplay and fun out of Resistance, Motorstorm and Ninja Gaiden than my Wii games combined, and thats the problem.

    Nielson pointed it out with their ratings figures that the average household only plays the Wii in 50 minute increments, which really does lead me to believe while their games are fun for a short time their is nothing to engage the player for the long term goal with the exception of Zelda. The Wii to me is a fad but it is a very good fad that in its 1-2 years in the preverbial gaming stratusphere will make Nintendo alot of money, but i would be surprised to see the rampant buying of the console like we see now beyond the 2 year mark.
    • 9 thumbs!
      Seventh Blade | July 28, 2007
      You do realize Pokemon is still the 2nd best-selling video game franchise of all time, only topped by Mario, right? And you do know that Pokemon Diamond and Pearl sold 1,000,000 North American copies within five days of its release there, right? So if that's how you really feel for the Wii, I'm excited. This means even in 10 years, the Wii will still be kicking ass. :]
      • 0 thumbs!
        Existenz | July 28, 2007
        Oh i do but games have made themselves into more than a fad, the tv show and the poekmon trading cards are a as good as dead which is what started it off... Just because the games have made themselves into a top selling franchise means *bleep* all in my statement.
      • 0 thumbs!
        Final Blade | July 29, 2007
        You do realize that sonic is actually right up there being the top selling franchises of all time right.
  • 5 thumbs!
    bbb7002004 | July 28, 2007
    The Pokemon games started the pokemon franchise, it is the other pokemon merchandise that built off it. If your going to argue something, at least get your facts correct. And guess what, they still come out with and sell new pokemon cards, meaning their is a definite market for them and the TV show, which is still airing regularly.

    Also, you sighted the Nielson survey, which does indeed say that Wii has shorter play periods than PS3. The fact you forget to mention is that the Wii has more average play periods than PS3, meaning while people do play Wii in shorter burst, they more often, meaning they take a break during long play periods.

    Congratulations, you don't enjoy your Wii as much as your PS3. That is your own personal preference, and really has no bearing on how good or bad a system is, especially since their are plenty of people that enjoy Wii a lot more than anything else they play.
  • 0 thumbs!
    KingX2 | July 28, 2007
    If the Wii was a fad or a trend, then how come so many games are still being sold and systems are being coveted? Liking the Wii less than the PS3 is his own problem, and telling everyone that the Wii isn't as great as we think is totally biased. ('_')
  • 0 thumbs!
    Tom | July 28, 2007
    I would say he something along the lines of "He made great points", but looking at the rest of the comments, I'd say that would be deja vu. I think he speaks a bit of truth, although as King_X2 says, I think this is a bit biased.
  • 0 thumbs!
    Insanity Prevails | July 28, 2007
    I think it's more a case of he hopes the market will change back to the "old" style. But he has no way of knowing what's going to happen 2 years down the road. Besides, if tastes changed that drastically, why haven't people gotten bored of joypads? Or online? Or rumble?

    Some innovations manage to stick with the industry. Time will tell if the Wii's setup will, but it's a bit early to write it off just yet.

    There were some interesting remarks though, Wii comments aside. They're making some right moves to attract more market share. Again, time will tell if Sony's financial gamble is going to pay off.
  • 4 thumbs!
    Revolution 9 | July 28, 2007
    Correction: he's saying casual gaming is a fad, not the Wii. Even if he didn't mean that way, that's the truthfully what he is reasoning. But that's not much of a problem for the Wii. They already have a bunch of hardcore titles coming out. And if they have the confidence to put three of their biggest ones out within only a six month period, it's almost obvious they have a shitload in store for years to come.

    Plus, I wouldn't even call casual gaming a fad. It's too vague to be one. Casual gaming can come in so many different forms (in fact, probably more than hardcore games come in), it won't get boring and tossed a side for A LONG time.
  • 0 thumbs!
    Final Blade | July 29, 2007
    You guys miss his points, he never once stated that it was a fad the wii, the games aren't up to a long time selling structure. Remember games sell your system, not console alone. What he is saying is there going in a different direction but the games aren't a good selling structure. 5 games doesn't count as a selling point. Xbox has different games thats calls to people even though its FPS, the ps3 has diverse games for all around. You guys take one thing he said and make it into something thats not.
  • 0 thumbs!
    tidus04 | July 29, 2007
    It could be a fad just like any console could be, this just has the higher odds. I dont like when people bring out something like this ¬¬
  • 2 thumbs!
    BANDITO ATTACK | July 29, 2007
    fact: THE WII IS A TOY.

    The Xbox 360 and the PS3 are video game consoles, and multimedia entertainment devices.

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