The lastest figures from Hitwise show that the most looked for console is the Xbox 360. The Wii has lost it's position, the Xbox 360 overtaking it by a hair. They thought it might be because of all the searches for the extended warranty, but Bill Tancer of Hitwise thinks overwise. Hitwise data shows that searches for 360 problems and repairs are listed as #13 and #15. It also states that in the past for weeks, there were 70% more searches for a 360 price drop than a PS3 price drop.

The latest figures from Internet monitor, Hitwise, show that the 360 is the most searched for console, overtaking the Wii for the first time since its November launch (in the U.S. at least). Since the Wii launched in November it has reigned as the most searched for console name, but the 360 has just nudged past it. It might be speculated that the increase in searches is the result of unhappy punters wanting to find out about their warranty extension. Bill Tancer is the general manager, global research at Hitwise, thinks otherwise, however.

"Hitwise search data indicates it is not... Searches for 'xbox 360 problems' and 'xbox 360 repair' figure at #13 and #15 on the list [of most searched 360 terms]". The figures also indicate that there may be more demand for an Xbox 360 price drop than for one on the PS3.In the past four weeks there were 70% more searches on the term “Xbox 360 price drop” than for “ps3 price drop” in the US.

Synergized via news.spong.com »