Dragon Age II releases in early March and the demo releases on February 22. If you download the demo and a million others do also, you will receive an in-game reward when the full retail version releases

Dragon Age II is slated for launch across the Xbox 360, PlayStation 3, and PC on March 8, and a demo for the game will be playable on February 22. Beating the demo awards players with a blade that can be used in the full version of the game, but that’s not the only surprise that Dragon Age II players will be able to unlock.
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    Zero and X Feb 20, 11
    Smart marketing strategy, but that's assuming people like the demo enough to buy the game,

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