I don't know if what EA are offering is good enough to subscribe for. Personally I think what they've done this year with the online codes or paying for online is better.

forget subscriptions, the sports game setup needs a SERIOUS overhaul that will hopefully happen the next generation when graphics will be near life-like and when the gameplay and controls are perfected in a way that everyone can live with.

rather than releasing one each year, they need to release "platforms" for each kind of sport, so an NFL one (whether its called Madden or not), NBA, MLB, soccer, etc, then just send regular updates consistently for players to download which updates player stats, team records, etc to match real life at any given time.

also hire 2 or 3 EA exclusive announcers for each sport (who have experience calling the particular sport, but dont necessarily call professional games, so that they arent expensive to hire) that work for EA and do nothing but record commentary. first, all the general commentary for every situation in the game just like sports game have now, which would ship with the game itself. from then on, some short daily recordings that would only take an hour or 2 and have them talking about big plays and highlights from games in the real world, which would be part of the daily updates. then you package those with some programming that would tell the game to play those audio files at appropriate times when a player was playing a game with one of those teams, so that it feels all the more like its real.

and then whenever they needed to change something big about the game, such as once a year, they would have the updates and additions available as just DLC for that "sport platform" that you would buy for $10-15 from your console's store rather than buying a whole new $60 game every year.

of course sadly this wont happen as long as enough gamers are stupid enough to buy a "new" version of the same game every year.

Don't see why people are getting outraged. A code comes with a new game, and if you buy used you're not supporting the developer or publisher AT ALL.

Because there are just so many ways publishers especially money hungry ones like EA and Activision can and would abuse such a feature.