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Worthy attempt to bolster the exposure of a good cause, or shameless attempt to bolster the exposure of upcoming gaming release Crash of the Titans?
Either way, a certain yellow bandicoot will be appearing as the official figurehead of The Leukemia & Lymphoma Society School & Youth program.
Vivendi and Sierra have partnered with the The Leukemia & Lymphoma Society School & Youth program, providing the mug of Crash Bandicoot as its mascot. The scheme teaches children across America about community service and raises both awareness and money for leukaemia, lymphoma and myeloma.
Mark Halacy, executive vice president of Human Resources for Vivendi Games expelled his happiness about the agreement that will see Crash appear on all School & Youth promotional material and apparel, commenting: "Crash is a bandicoot with a big heart; he's brave, he's loyal and he's always ready for a good fight and a great cause."









Comments
Unless apples prevent Leukemia, I doubt C.Band. is at all a godo mascot.
What were these guys thinking?
So therefore I do believe awareness of leukaemia needs to be done, to stop people staring at them down the street, horrible.
But it dose need to be mentioned first and got out into the world a bit more but having Crash as the mascot I would not excatly say is a great idea =/
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