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We delve into the workings behind a solid press release; developers, look no further! This guide will help you attract the gaming media's eye. Key elements to video game press releases are below.
If you're a developer, then you should know that your brethren send us hundreds of press releases monthly (if not thousands). The press releases are often groan-inducing and uninteresting; they're over-inflated with text, and at times, even downright ugly to scroll through. However, on occasion, there are press release emails that grab our attention enough to write up entire features (and eventually, reviews) on the posts. Believe us, many releases get ignored for very basic flaws that could be fixed easily -- take it from the journos, this is our how-to guide for impressive video game press releases.