The wait for most is now over as the BioShock Demo goes live on the Xbox Marketplace.

You are not however, the only people to be waiting for the game to be released on the 24th of August, as the senior designer Joe McDonagh tells CVG how hard it was to actually get the game published.

But according to senior designer Joe McDonagh many publishers turned their noses up at the title when it was initially being pitched around.

Having pitched the game for years and been turned down by publisher after publisher, matters were made worse worse when, one publisher went as far as saying that it was 'just another *bleep*ing PC FPS that's going to sell 250,000 units'. How wrong they were (or will be) with the hype that is surrounding the game now, it is bound to be headed for platinum-dom.

"This sort of attitude really pissed me off. System Shock II, for all its critical success, didn't sell very well which turned buyers off. Something I realised very quickly was that as much as your boss won't ever know that you turned down a future game of the year, he will know that you signed up a turkey. You don't get fired for not taking risks. That kind of mentality is driving the industry into a creative cul de sac."