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Microsoft Accomplishes Goals

October 08, 2011 in News comments 8

Microsoft may not have the most exclusives but they make the most of their exclusives. Find out why Microsoft's big games like Halo and Gears of War outsell Uncharted.

jollygoodfellowz via gamergaia.com »
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  • 0
    Daweii Oct 9, 11
    This has been simple to explain for years...

    Microsoft advertise their games franchises like Gears of War, Forza and Halo they all get advertising campaigns that start 3-4 weeks before release and carry on 4-5 weeks after release. This is the sole difference between Microsoft's strategy and Sony's strategy and over the years it shows, games like Halo 3 sell 12+ million units and games like Uncharted 2 barely scrape 2-3 million.

    Though this isn't the only reason. I have noticed over the years Playstation 3 gamers talk up their massive franchises you'll never see them shut up about how many exclusives they have, you'll also never hear them stop saying how much better they are yet when push comes to shove they don't buy them.. There are 60 million Playstation 3 owners out there a good sales yield from that should be about 12-15 million units for each high profile release, when that yield is 2-3 million and that's considered "good" by Sony standards the customers are doing something wrong.

    For some reason Xbox 360 owners talk up their games a hell of a lot but statistics and sales figures show a vast majority have actually bought and played them. Maybe it's down to marketing which Microsoft does get right, but I think even if Sony started aggressive marketing tactics their consumer base just doesn't buy enough games full stop so it would be a waste.
    • 0
      Red 9 Oct 9, 11
      If I do recall, there was a GameGrep article saying exactly this: that while PS3 owners brag about their exclusives, most of them don't actually buy them.

      Granted, it's not like EVERY 360 exclusive sells 12M; generally it's only Gears and Halo that manage that. But the point remains.
    • 0
      jollygoodfellowz Oct 9, 11
      Excellent point. Well put.
    • 0
      Shinobi_razor Oct 9, 11
      yeah i could never figure that out. PS3 games cost the exact same as 360 games, so why arent PS3 fans buying the games as much? exclusive titles are technically superior since they have more room to work with and are capable of better graphics (on paper anyway, there isnt a huge graphical difference between most PS3 and 360 games though).

      does it come down to demographics? the 360 probably has a lot more younger gamers than PS3 does, and hence their parents are likely the ones making the purchases, where as PS3 has a lot of college age gamers who might have more important things to buy than games. that could be a big part of it.
      • 0
        Ded Valve Oct 9, 11
        That doesn't explain how games like Call of Duty and Sport games are selling millions on the PS3 alone each year.
        • 0
          Shinobi_razor Oct 9, 11
          were talking about exclusives, which COD and sports games arent.
  • 0
    AdamGamerGaia Oct 10, 11
    I'm a big Microsoft fan, so it's nice to see stuff like this.
    • 0
      james.pungello Oct 10, 11
      I play my Xbox more than my Playstation but I like them both. I don't really like MS that much but I LOVE Gears and Halo so Xbox is the way to go.

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