Shu Yoshida, Senior Vice President of Product Development here inside SCEA talks about how games are made for Playstation.
A project is usually initiated from a studio, whether its from a team or a developer. First is a basic idea for a game, which then later turns into a overall concept. And when a concept is chosen than a prototype is made which is usually around 2 to 5 million dollars, and can take up to a year to make.
They say there process isn't a "green light", its a "Red light". The reason for this is cause so instead of having it a go and letting it be produced they feel they want it to live up to its high standards as a great game. And if it doesn't the idea will get changed or just canceled.
Hello, my name is Shu Yoshida, I’m a Senior Vice President of Product Development here inside SCEA, and I oversee the product development group in the US for SCE’s Worldwide Studio, headed by Phil Harrison. For a little perspective on the US portion of the Worldwide Studio group, you should know we have eight studios in six US cities reaching from Redmond, Wash. down to San Diego, Calif. We also work with some very talented developer partners like Insomniac, Factor 5 and Sucker Punch. My role is a bit unique in the industry, heading up first-party development, so hopefully in time I can provide some interesting insights to readers of this blog.
To start, I wanted to give you guys a broad view of a question I often get asked — how does a game project get started?. For a lot of people, how a game idea goes from concept to final product is a bit of a mystery, but let me try and shed some light.
The truth is, each game is unique and each publisher has its own process for getting a project approved (often called “green lighted”).
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