A new consumer report contradicts popular belief that surging Wii sales will ultimately wane due to the console's outdated graphics and newfangled controls.

A new consumer report by BrandIntel contradicts popular belief that surging Wii sales will ultimately wane due to the console's outdated graphics and newfangled controls.

The online study, compiled from more than 400,000 blog, forum, and social networking comments, found that more people plan on buying a Wii than either the Xbox 360 or PS3 when considering the expansive "non-gamer" crowd.

"As the console war heats up again for the holiday season, Nintendo has been able to successfully target a new audience of casual gamers which has opened up new revenue opportunities for the company," said BrandIntel vice president Alan Dean.

According to the study, Wii generated high-levels of appeal and consumer recommendations, further suggesting it will continue to sell well. Interest in the Xbox 360 was slightly down having been available for two years now, however, the console is still well-received particularly by gaming enthusiasts due to an impressive game lineup says the report.

Things aren't as chipper for the Sony camp though.

"The PS3 generated high levels of discussion regarding its processing power and hard drive, but was perceived more negatively than the Wii and Xbox 360 due in part to its high cost and lack of attractive games."