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Universal not supporting Blu-ray anytime soon

Linkin Park Fan | November 06, 2007 | News | Linux PC Company Misc 
For any one who has been following this format war, would know that Blu-Ray is winning in sales and has a lot of great movie companies behind its back. But Today, news came from Universal Studios that they are not planning on supporting Blu-Ray any time soon. They Say that they want to be able to market all the great things HD DVD can offer. He then went on to say this about PS3 owners
quote
70% of gamers don’t even know that their console has a DVD playback option.
the PS3 simply hasn’t been the gamer changer Sony had hoped it would be




This is bad news for Blu-Ray fans who hoped to get some of the great movies that are made by this company.
For anyone who has followed PlayStation Universe’s coverage of Blu-ray would understand just how much the format is dominating the market over HD-DVD.

It seems as if every other day some type of retailer or studio is announcing their full 100% allegiance to the Blu-ray format. In a sense, it is like a forgone conclusion that Blu-ray will or possibly has already one this format war. Not to jump to conclusions however, we will just give it more time before the victor is declared.

With that being said, there is always the spoiler that has to put a damper on things. In this situation, that nod goes to Universal. In an interview with Pocket-Lint.co.uk, Universal executive, Ken Graffeo, revealed that they have no plans on supporting Blu-ray.

“We want to be able to market all the great things HD DVD can offer consumers. We couldn’t do this if we split our resources on two formats, hedged our bets and had to avoid over promoting features on one format so we wouldn’t undercut the other format. HD DVD allows us to provide the type of quality and truly next generation experiences we need to get consumers to migrate from DVD.”

He later went on to downsize the PlayStation 3’s ability to play Blu-ray DVDs by saying, “70% of gamers don’t even know that their console has a DVD playback option." Graffeo then further added that HD-DVD players this holiday season will be as low as USD 199 assuming that a lower price should make consumers purchase a HD-DVD player over a Blu-ray player. Graffeo concluded: "the PS3 simply hasn’t been the gamer changer Sony had hoped it would be."

There isn’t much that can be done except to point out the numbers of Blu-ray over HD-DVD. Hopefully as Blu-ray becomes more successful, maybe Universal will take a different stance on the situation.

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  • 0 thumbs!
    tallteen86 | November 06, 2007
    Universal made a very foolish decision IMO...Same goes wtih Paramount...both are supporting HD-DVD exclusively (for now)...

    They'll probably be changing their tune within a year or so...

    70% of PS3 owners don't know about the DVD/Blu-ray playback capability? Rich people -_- Only rich people (and parents I guess) would spend that much money on anything, without looking into what it offers...
    • 0 thumbs!
      timberwolf120 | November 07, 2007
      With Paramount... Didn't they let Steven Spielberg be excluded from the HD-DVD exclusive agreement?
  • 0 thumbs!
    Zero and X | November 07, 2007
    That percentage is merely his speculation and have no true bearing. ITs ridiculous that anyone would spend so much without resarching.
    • -1 thumbs!
      DEZVOUS | November 07, 2007
      It was actually proven through a survey.
      • 0 thumbs!
        tallteen86 | November 07, 2007
        Well, surveys are nevery THAT reliable..

        I didn't really think it would be 70%...But I can see maybe 50% or so...
        • -1 thumbs!
          DEZVOUS | November 07, 2007
          That's only a 20% difference, that makes almost no difference.

          That's still saying half or more of all PS3 owners don't realize their PS3 has Blu-Ray functionality! How the heck is that any better?

          That's stupid as hell tallteen, think before you speak. Jesus.
        • 0 thumbs!
          tallteen86 | November 07, 2007
          Dood...it is signifigant difference.

          And I said
          quote Myself
          I can SEE MAYBE 50% or so...
          And really, a lot of people think of it just as a game console...Give it time, eventually it will become very well known (much like PS2 = DVD player)...

          Now, cram your hostility up your arse ok?
        • 0 thumbs!
          DEZVOUS | November 07, 2007
          50% still means half of the people that own a product don't know of a major feature of a 500 dollar product that they own! Tell me how that is any less significant than 70%!
  • 0 thumbs!
    Final Blade | November 07, 2007
    quote
    70% of gamers don�t even know that their console has a DVD playback option. the PS3 simply hasn�t been the gamer changer Sony had hoped it would be
    Well thats definitely there opinion but i truly doubt 70% even 50% has no clue about DVD functionality when clearly on the PS3 original box says DVD player on it. Seriously if people don't know that about the PS3 they must be blind. If he said "50% or less doesn't use the PS3 for watching DVD's", then i wouldn't have had a problem since that is very possible.

    As for the "the PS3 simply hasn't been the gamer changer Sony had hoped it would be" thats still his opinion, i say give it more it more time before stating nonsense like that.
    • 0 thumbs!
      DEZVOUS | November 07, 2007
      It's about Blu-Ray playback finalblade! Not DVD playback. Holy shit... learn to read.

      It's true finalblade, whether you like it or not, those numbers are true.
      • 0 thumbs!
        Final Blade | November 07, 2007
        quote
        70% of gamers don�t even know that their console has a DVD playback option
        Tell me what does this say? Yes thats right DVD playback, which it says on the freaking box of the PS3. I will take a picture of it and show you it, if you think im wrong. Besides those are wrong. Or in this case not worded correctly.
        • 0 thumbs!
          DEZVOUS | November 07, 2007
          It also says it plays Blu-Ray movies, that doesn't change the fact that the statistics are true, most people don't know that the PS3 has all of these features.

          Besides, he clearly meant Blu-Ray in the case of that sentence since the sentece right before the one you took out of context reads as such:"He later went on to downsize the PlayStation 3’s ability to play Blu-ray DVDs by saying"
        • 0 thumbs!
          Final Blade | November 07, 2007
          That wasn't even my point, do you seriously read my posts.
          quote me
          but i truly doubt 70% even 50% has no clue about DVD functionality when clearly on the PS3 original box says DVD player on it
          Right there i clearly stated It says it on the original box that it states plays Blu-ray and regular DVD's. Not to mention 7 other types of disc's. Wow seriously read my posts and stop being an ass to me.
  • -1 thumbs!
    iLLmatic | November 07, 2007
    quote
    I will take a picture of it and show you it, if you think im wrong. Besides those are wrong.
    lol you are truly an idiot
  • 1 thumbs!
    Silver Mirror | November 07, 2007
    All Universal are doing are stalling for time. Seriously what can they achieve by staying loyal to HD-DVD when so many companies have stood beside Blu-ray or at least sold both.
    • 0 thumbs!
      DEZVOUS | November 07, 2007
      Indeed, it's a really stupid decision. Blu-Ray is selling better 2:1 and if it only gets worse Universal is just going to end up regretting it later on.

      Some big releases this month on Blu-Ray, a lot of good stuff from Disney/Pixar like Cars, Ratatouille, and the Pixar Shorts Collection. They're sure to look phenomenal and Disney is exclusive to Blu-Ray. That's a huge blow to HD-DVD.
  • 1 thumbs!
    doylie | November 07, 2007
    quote
    70% of gamers don’t even know that their console has a DVD playback option.
    wth?
    That's like saying 50% of people don't know how to turn their tv on.
    • -1 thumbs!
      Ekou | November 07, 2007
      No. Just no doylie. It's saying that people don't know what their electronics are capable of. Capabilities and ease of use are two totally different things.
      • 1 thumbs!
        iLLmatic | November 07, 2007
        Its just hard to believe that 7 out of 10 people don't know their game system can play a movie.
      • 0 thumbs!
        Final Blade | November 08, 2007
        That statement is incorrect since i already stated 3 times now(this being the third) it says DVD, movie play back on the original retail box of the PS3, not to mention states Bluray etc on the front. All that statement is is fanboyish BS.
  • 0 thumbs!
    kik36 | November 07, 2007
    I agree......Disney being exclusive to Blu-Ray will kill the HDDVD......now if only porn would jump on board, Universal wouldn't have a choice and would have to admit defeat!!! LMFAO

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