Mass Effect, the acclaimed sci-fi action RPG exclusive for the Xbox 360 has sold more than one million copies in the last three weeks. This result appears to be a worldwide total, but it's still a great result nontheless.

In a special Ad Watch column on the Xbox 360 marketing strategy this holiday season, Jeff Bell, Corporate Vice President of Global Marketing for the Xbox 360, has revealed to GameDaily BIZ that sales for BioWare's blockbuster role-playing game Mass Effect are better than perhaps many industry watchers were expecting.

Prediction market the simExchange pegged Mass Effect at around 328,000 units for November (the title released on Nov. 20). That said, in less than three weeks on the market, the game has more than tripled the predicted November total. "We've... seen a strong response to both Halo 3 sales with more than 5 million, and Mass Effect which has sold more than a million copies in less than three weeks," noted Bell, highlighting consumers' reaction to Microsoft's holiday push.

Ameer via gamedaily.com »