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Kaz Hirai: PS3 sales will reach 11 million by end of fiscal year 2007

December 16, 2007 in News comments 13

Sony Computer Entertainment (SCE) chief executive Kaz Hirai is confident that the PlayStation 3 will reach 11 million by the end of this fiscal year, reports the AFP. The PS3 "is starting afresh as a console to play games with. Although pricing strategy is important, now we would like to put our strength in the number of software games," he said in an interview.

Just recently, Hirai expressed his confidence in the 20GB and 60GB models of the PS3 which are still in stock, saying production of the two may resume if consumers ask for backwards compatibility. Sony also launched the biggest ad campaign ever to promote a hardware platform and focused on the console's explosive titles, so it's easy to imagine the PS3's sales rising.

Looks like the 60GB and 20GB versions aren't totally lost, perhaps if people unite to express they want BC it could return.

TOKYO (AFP) - Worldwide sales of Sony Corp.'s PlayStation 3 are expected to reach 11 million by the end of this fiscal year, a senior executive said in an interview published Saturday

Sony Computer Entertainment's chief executive Kazuo Hirai told the Yomiuri Shimbun newspaper he was confident of fulfilling that goal despite stiff competition from Nintendo's Wii and Microsoft's XBoX 360.

The PlayStation3 "is starting afresh as a console to play games with. Although pricing strategy is important, now we would like to put our strength in the number of software games," he said.

Hirai told the Yomiuri he would like to see Sony's game division "escape as soon as possible from the red and return to the black in fiscal year 2008."
Final Blade via news.yahoo.com »
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  • 0
    Guticb Dec 16, 07
    That's an extremely confident statement by him. 0_0

    If sales continue how they've been the past month, it's certainly possible. It would still be quite a feat though.
  • -2
    Final Blade Dec 16, 07
    Yeah but isn't there fiscal year end around March 08. So i can see them matching it, but like guticb said it would be quite a feat.

    But i guess people can be relieved that the 60GB model can still be manufactured if people would ask for it. The best PS3 model is still out there waiting for people to unite
  • 0
    Guticb Dec 16, 07
    Yeah, their fiscal year ends March of 08. They would need to sell about 3 million by then, which isn't impossible, just improbable.
    • -3
      Final Blade Dec 16, 07
      True, hopefully Sony brings out some games to spark this, since that is the only way its going to happen, besides another price cut which i doubt will happen
  • 0
    Bale Fire Dec 16, 07
    So they want to sell roughly 4 to 5 million console in just a little over 3 months? Well anything is possible
  • 0
    Existenz Dec 17, 07
    One game MGS4... That game is releasing before the end of March 08, that game can sell 14 million consoles by itself and has done before.
    • -2
      Final Blade Dec 17, 07
      yeah maybe in like a year. I really don't think MGS4 can sell that many PS3's to be honest. at most maybe over 3 million on launch day and 6 after 4 months. Not every PS3 owner likes MGS4.
  • 1
    Subzer0 Dec 17, 07
    The 20 and 60GB are still out there. This should stop the bitching that has been going on lately.

    And I think Sony are overexaggerating. 11 Million? That's more than half of what they sold since 2006. All I can say is good luck because they're gonna need it.
  • 0
    Storm Dec 17, 07
    Too true, Sub. I mean, having the starting prices of $399 will help, but with the lack of decent titles, it won't get anywhere. There's MGS4 to look out for next year, and of course Killzone 2 (though that's nothing to hype for, imo) later on...other than that, I don't see anything that PS3 will dish out.
    • -1
      Final Blade Dec 17, 07
      Um DMC4, GTA4, and a few others that are getting overshadowed by the big hitters for PS3. As well. They already have over 7 million as of right now according to this, i can see this happening but not going to be easy.
      • 0
        Storm Dec 17, 07
        I'm not mentioning multiplatform titles.
  • 0
    Red 9 Dec 17, 07
    I don't mean to sound pessimistic, but I doubt that the PS3 will reach 11M by the end of 2007's fiscal year. Maybe by the end of next summer they might, but as it stands, people aren't seeing the justifications of buying a PS3. Games, man, games, it's what we need but aren't getting... I know I put a negative spin on that, but it's a snippet of truth.
  • 0
    VeGiTAX2 Dec 17, 07
    The key to anything will be getting retailers to really move their SKU's already in stock. Locally I can still find closeout pricing on the 60GB with high stock numbers. If retailers can move product in high volume in fast times then they'll be likely to invest in even more for the next shipment.

    Right now they're doing well enough but they're going to need to increase their volume sales in the stores if they want to pull this one off because I doubt the retailers are going to want to sit on mass units only to have to wait months for them to clear out.

    When it comes to their fiscal calls they're basing it on units to retail not consumer purchased units.

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