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Drink driving is neither big nor clever, in fact it's nothing but dangerous. That's a point authorities in the UK are keen to stress in new integrated billboard commercials set to appear in some of gaming's biggest franchises.
As part of a seasonal anti drink-driving campaign, the Scottish Government is this week allocating some £10,000 GBP to the integration of advisory public information adverts onto videogame billboards found in the likes of Project Gotham Racing 4, Need for Speed: Carbon, and Pro Evolution Soccer 2008.





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I'll have to keep an eye out next time I fire up Pro Ev.
*EDIT* Nevermind. Must be another difference between the US and the UK. My bad.
I'm not the biggest fan of the current Government here but I think this is an excellent, modern idea that should be applauded.
Im looking at it from another perspective. You don't have to agree but i don't see how this is a good idea.
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