Are you good at video games and live in Arizona? Army recruiters want to see your skills with America's Army! The enlistment rates are so low that the military is trying to come up with creative ideas, so what better than to target video gamers? It's not like they have lives or anything; they just sit on the couch all day in front of a television screen or at a desk with their computer controlling characters in fantasy worlds all day long, so let's let them have a taste of the real world! That's probably what the Army's thinking with this strategy. If it works, it works, but I bet you that most people would prefer to be a sniper on a video game than go to war and use a real sniper rifle.

Military recruiters are becoming increasingly creative as they work to boost enlistment rates.

Broad marketing strategies involve pouring millions into advertising, but more localized efforts focus on interacting personally with potential recruits using stylized promotional media.

Avalith via azcentral.com »