A Rant On Bosses: Final Fantasy & Shank
14 hours ago
During the Morgan Stanley Technology Conference being held at the Palace Hotel in San Francisco, California, Activision CEO, Bobby Kotick had to say this about StarCraft II:
quotebecause it is a short-session experience, [StarCraft II] can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future.
According to a community manager at Blizzard for StarCraft they had this reply to Kotick's comment:
quoteWe have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads.
News story attached to:
- StarCraft II [Mac, PC]
Additional sources:
- No In-Game Ads for StarCraft II (kotaku.com)
- Starcraft 2 Won't Have In-Game Advertising (news.filefront.com)






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