Seems that the shortage of Wiis in North America was due to the weak dollar. Nintendo shipped the Wiis to Europe for a bigger profit, but now the Wiis may be shipped soon to North America later this year, since the product is starting to slow down in Europe.

With a weak dollar, foreign companies that sell their goods in the U.S. for dollars and then convert those dollars to their native currencies get a smaller profit than if they sell their products in countries with strong currencies of their own (such as Europe with the euro). In other words, Nintendo makes a bigger profit on Wiis sold in Europe than on Wiis sold in the U.S.

So Nintendo, Mr. Pachter said, has been behaving perfectly rationally by sending excess Wii consoles to Europe to satisfy the more profitable consumers there.

But now that demand in Europe is subsiding to normal levels, those surplus consoles will be redirected to American gamers, Mr. Pachter said, and the Wii should finally become more plentiful in the States later this year.

InnerDemon via dallasnews.com »