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I always wondered what that meant... I didn't like the idea of literally giving animals a bath.
"According to Nigo (creator of the clothing line), the name 'A Bathing Ape' is short for a Japanese saying 'bathing in lukewarm water'. Japanese people typically have daily baths in water over at temperatures above 40 degrees celsius. As such, bathing in luke warm water is to complacently over indulge. This is, ironically, a reference to the lazy oppulence of the younger generation of Japanese, the brand's own customers."