A survey by ChannelNews and SmartHouse conducted around 10 of Australia's main retail chains who operate over 2,000 stores reveal that the Xbox 360 is on a downward spiral with all new gamers more interested in the Playstation 3 or Nintendo Wii.
The retailers have stated that since the RROD that occurred on the Xbox 360 in 2007, the consumers now look at the 360 and do not believe it to be a good value of money in comparison to the Playstation 3 and Nintendo Wii.
They also claim that the reason for the fall of success at the moment for the Xbox 360 is because the Playstation 3 and Nintendo Wii are being aimed more at women and families as well as Sony also being in charge of the HD format because of the Blu-Ray content.
Their comments have even gone as far to claim that the Xbox 360 is dead in Australia and they are putting all there effort on the Playstation 3 and Nintendo Wii for the future of its customers because no one is really that interested in it anymore.
A survey of 10 Australian retail chains who operate over 2,000 stores Conducted by ChannelNews and SmartHouse the research also revealed that the most crucial component in the gaming market in 2008 will be new software. Overall retailers said that the PS3 was selling well because it had a Blu ray drive and that the Nintendo Wii was appealing to both women and "Kids" because of it's interactive capability.
The retailers claimed that the Xbox 360 as a brand had suffered from their "Ring of Death" problems in 2007 and that consumers did not see the Microsoft gaming console as "Value" when compared to the PS3 or the Nintendo Wii.
One major retailer said "Both the Sony PS3 and Nintendo Wii appeal to women and families and with Sony now winning the HD format war we can also sell the PS3 as a Blu ray player. This will allow us to also sell Blu ray content".
Another Melbourne based retailer said "The Xbox 360 is dead. We are stocking it because of our relationship with Microsoft however all our energy and marketing is going into the PS3 and the Nintendo Wii unless Microsoft come up with something new or additional marketing dollars. Halo 3 was big on the Xbox but that was about it. They have tried discounting and value add offers and even that is not working. We are even thinking of dumping the console all together".
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All they're doing is limiting their potential to make money. If they don't think they'll sell that many 360s then simply don't order so many at a single time. As easy as that.
Yeah right... it's been only 2years!
Also, that's the first time I've ever said something along the lines of "everyone who wants one has a 360 already" so don't just instantly chuck me into that group.
Calling all of that the downfall though, thats a bit much unless MS essentially told everyone to go stab themselves instead of fixing the issues.
If I remember, most of the time gamers down there end up resorting to importing instead of waiting on domestic releases for systems anyway since the library ends up taking so many hits.
It's cold to leave Australia in the mud, or so reports have claimed, but I don't recall them taking in the first Xbox console, either.
As long as they continue to make games like Bioshock, Gears of War and Mass Effect I'll be happy.