Mass Effect 2 Secrets Revealed
11 hours 47 mins ago
You heard right. Developer NCsoft will be partnering with Double Fusion to put in-game advertising in their subscription-based MMO. Before anyone decries the state of gaming, it's important to note they are thinking about this somewhat moralistically.
In-game advertising is something that we have carefully considered ever since the initial release of City of Heroes in 2004. From our perspective it always came down to a few fundamental questions: Will this technology make our game experience more immersive or less immersive? In other words, is City of Heroes an appropriate environment for it? In-game advertising in other MMOs has sometimes been received as an unwelcome addition, so could we actually find ways to make this a significant win for our customers? And with the plan of reinvesting all the revenue that we make from this, how much will this single (optional in-game advertising) initiative actually allow us to grow our development team?
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Additional sources:
- Double Fusion, NCsoft Partner For In-Game City Of Heroes Ads (gamasutra.com)







Comments
Honestly having a billboard for Coke makes more sense then having one for some made up brand.
One thing though is that it's optional. I just skimmed through but is there any benefit to having it on, or punishment for having it off.
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