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Kane and Lynch ad banned in UK

April 09, 2008 in News comments 10

A Kane and Lynch : Dead Men advertisement in the UK has been banned. Reason - It condones violence and abusive treatment of women, and also it distresses children. Click the source link for official ASA details on the ban.

a. the poster was headlined "KANE & LYNCH DEAD MEN"; a quotation identified as being from Official Xbox 360 Mag stated "Grittier and nastier in tone than anything you've seen before, the violence here is visceral, brutal and very, very real." The poster showed two men and a woman. The woman was seated in the foreground; she was gagged and had a tear-stained face. Her head was being held back by one of the men who stood behind her pulling her hair; he wore surgical gloves and was speaking on a mobile phone. He had a plaster across his nose, which appeared broken, and his face was marked with a deep scar. A second man, who held a rifle with his finger on the trigger, stood behind him;
StarJet via asa.org.uk »
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  • 0
    King X2 Apr 10, 08
    That can't be a good advertisement. Glad they took it down.
  • 0
    Tiger of Wu Apr 10, 08
    While it's not the worst thing in the world (by a long shot) stuff like that can mess with young kids heads.
  • 0
    Bale Fire Apr 10, 08
    While I can understand them taking it off what really pisses me off it that this thing was approved and passed all the regulations but when people start bitching suddenly Clearcast takes back there decision and removes it
  • -3
    Final Blade Apr 10, 08
    Oh sure this gets banned but not ads from GTA and any other Shooter out there, i calling biased people.

    It never ends with Kane and Lynch, which i liked the game imo.
    • 2
      Tiger of Wu Apr 10, 08
      It isn't the fact that it's a shooter. It's the fact that the Scarface (I don't know their names) is holding the woman as if he's about to rape her. If little kids see that shit it sticks with 'em. The fact it was approved in the first place is stupid.
  • 2
    Miss Razz Apr 10, 08
    *sigh* This is exactly the sort of stuff that fuels anti-video game activists. >_>
    • 0
      StarJet Apr 10, 08
      Yep. It sure is. This kinda thing is like calling people like Jack Thompson to the frontlines.
    • 0
      tidus04 Apr 10, 08
      I'm just hoping that they take nothing from it and move on but knowing the luck im sure we will see evidence of this in future reports.
      • 0
        Tiger of Wu Apr 10, 08
        The way I see it though, this can't be used against video games (or at least validly, and if it is used by Thompson or any other VG nazi, it can easily be put down) because the fault isn't the game's. The game is a shooter which includes things like what's shown in the ad, which (considering the rating and known nature of the game) is fair enough, but if an unsuitable advertisement of it leaks through than that isn't the game (or game manufacturer's) fault, it's the fault of the people who approved it thus making any arguement incorporating this piece of information against video games redundant.
  • 0
    Xenctuary* Apr 10, 08
    Surely they realised the poster was inappropriate when they submitted it?

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