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Microsoft: "Master Chief is a hero!"

Avalith | April 12, 2008 | News | XBOX 360 
Master Chief: The savior of all mankind.

No, we're not talking about Jesus or some other divine being being behind the costume. We're talking about how Microsoft tried to portray Master Chief in building the hype for Halo 3 beyond just the gamers, but to the mainstream media and culture as well. Without making him look like some reckless cowboy, they plastered pictures of Master Chief everywhere they could to get him recognized - magazines, Internet sites, television commercials, probably even billboards, even though I personally have never seen Chief on one. For the full story on their Halo 3 story, check out the source.
Microsoft knew Halo 3 could be big, bigger than gaming itself. As West says, it "wasn't about video games, wasn't about video games press," but the franchise had to become part of pop culture. "You have to be very articulate about the tactics."

West talks about showcase cover stories that were beyond the games press. "We needed a Wired cover, we needed a Time cover." The team also set popular culture goals, or benchmarks to see "if we were moving into the pop culture."

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  • 1 thumbs!
    Storm | April 12, 2008
    Well he certainly isn't a villain...or at least, not portrayed as one. xD

    Halo did bring great fortune to M$'s console, but eh, the most rewarding thing about Halo 3 is Red vs Blue's Reconstruction series underway.
    • 0 thumbs!
      Nightmare Spawn | April 12, 2008
      Not mention Forge mode was also a big hit with it ;D.
    • 0 thumbs!
      Silent Storm | April 12, 2008
      "the most rewarding thing about Halo 3 is Red vs Blue's Reconstruction series underway."

      No doubt, can't wait for that to come out.
  • 0 thumbs!
    Guugley | April 12, 2008
    "it wasn't about video games, wasn't about video games press, but the franchise had to become part of pop culture."

    So they weren't in it for the video game?

    "the team wanted people to think about Master Chief as a hero"

    I already thought he was a hero tbh.
    • 0 thumbs!
      Capn Droid | April 12, 2008
      Oh, but Master Chief isn't a hero. He's only fighting to protect Earth so that he can become dominant. Oh, how obvious that is.

      If Microsoft thinks Master Chief is more than a video game, they're either in over their heads or I need to see what new kind of pot they're smoking.

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