Nintendo: Wii Fit ads not just for women and wimpy men

shuandrew | April 23, 2008 | News | Wii

Nintendo's Wii Fit marketing has, a considerable amount, targeted women gamers. However, the firm's vice president of sales and marketing was today adament that the game is far from "wimpy"

Nintendo's promotional push for Wii Fit has, thus far, been both huge and widespread - and it’s likely to only get bigger. Speaking about the game's marketing, Nintendo of America's Nintendo of America's executive vice president of sales and marketing, Cammie Dunnaway, was keen to stress that despite a lot of female-orientated ads, Wii Fit is far from "wimpy."

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Play ISDF | April 23, 2008

Yeah, I will agree that it isn't "wimpy" really, but it is exceptionally family based and to some people, that can seem wimpy, especially with some of the games and extras the Wii has.
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theundertakergonzo | April 23, 2008

Where on earth do people get that this is wimpy from?
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  Final Blade | April 24, 2008
  
  _{Paranoia to be honest. Even if its not, it still hasn't brought great sales for games, especially hard-core gamers.}