Oh, man. Here we go again. As GTA IV is inching towards its release, every imaginable person seems to get some kind of shit thrown at it. In this case, the writer of the Cut Scene blog of Variety is going on about exclusive reviews such as the GTA IV review by IGN is ethically troubling.

IGN.com just came out with its review of "Grand Theft Auto IV" and it's a perfect 10 rave.

I want to note up front that I haven't played much of "GTA IV" yet, so I have absolutely no basis to claim it's not a 10. The bits of it I have seen in previews are really good. So I'm not at all accusing IGN of being dishonest in this particular case.

HOWEVER... what the hell is with the concept of an "exclusive review?" Is anyone else as troubled by this entire concept as I am?

I just got an email from an IGN publicist titled "FYI: Exclusive GTA IV Review @ IGN.com, scores 10" alerting me that "IGN.com, the Web’s leading videogame and entertainment information destination, has posted the first and only review of Grand Theft Auto IV." I'm reminded of when Game Informer ran an exclusive review of "Mass Effect" a few weeks before any other outlet and gave that game a 9.75. I was shocked since I really didn't think "Mass Effect" was that great (and said as much in my review), but of course it's very possible that the Game Informer folks just disagreed with me and that's well within their rights.

StarJet via weblogs.variety.com »