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Microsoft: 40% GTA IV attach rate for new consoles

Tyranitar24 | May 12, 2008 | News | Playstation 3 XBOX 360 
Almost everyone loves GTA 4, but would they buy a console just to play it? There are a lot of consoles being bought just to play GTA 4, but how many are there for sure? On the Xbox 360 side, 40% of the consoles being bought were also bought with GTA 4.
But just how many of these consoles flying off the shelves are bought with the sole reason of playing Grand Theft Auto 4 in mind? Well, it seems in the Xbox 360 side, 40% of the green machines being sold have the game going with them.

This comes directly from Major Nelson podcast co-host e, who cited the statistics in the latest talk session with some of the industry's big celebrities. Here's his quote, verbatim: "Roughly 40 percent of consoles going out the door had a copy of GTA going with them."

While it's certainly good that the game is generating a lot of interest, to the point that people are willing to buy a next-gen console just for the experience, we have to wonder just where the stats apply to. Does it apply strictly to the US market, or all over the world?

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  • -1 thumbs!
    Final Blade | May 13, 2008
    Not really surprised. I mean GTA4 is a great game, why wouldn't people buy it for a new console.
  • -1 thumbs!
    Existenz | May 13, 2008
    Also not a big surprise why would a casual gamer spend $400 on a console for a game when they can spend $200 and get a console that is even better currently...
  • 0 thumbs!
    Armed Rebel | May 14, 2008
    What exactly is the "attach rate"?

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