According to Nintendo of America's Cammie Dunaway, the average Wii gamer is a hardcore gamer. 79% of Wii gamers are males, most over 18 and more than half of that percentage game at least five hours a week. She says that the people buying the system are typical gamers, but when it gets home, the hardcore gamers show their colours. She gives some more statistics, stating that 45% of other household members are female and 65% of these play at least two hours a week.

"The real break-through, the real magic of the Wii console is that it brought new consumers into the game," she said. "We in the industry have a choice to make, do we want to appeal to the few or to the masses? Do we want to sell to more people or sell more and more and more to less people? Do we want to be inclusive or do we want to be expansive? At Nintendo we definitely believe in the power of the expanded audience.

Synergized via kotaku.com »