Games We Love but Wish We Could Love Playing
11 hours 56 mins ago
Square Enix didn't have a particularly good financial year in 2007. They lost profit, Western market shares, and Western fans.
In 2006 they sold 6.1 million games in America, compared to only 3.7 million in 2007. European sales were also slightly lower in 2007.
But 07's game sales were higher in Japan. At least Square Enix can fall back on their Japanese fans if the West loses interest in their games ...
OH. OH. So this is why Square-Enix boss Yoichi Wada said they needed to "go beyond traditional Square Enix". The company have released their FY2007 financial results, which not only show them losing money (with a 20% drop in profits), but losing a ton of Western market share in the process. The company's performance in the US should be of particular concern (Europe, it did OK), as it dropped like a rock, from 6.1 million games sold in FY2006 (during which FFXII was released) compared to only 3.7 million last year, while sales were up in Japan, from 7.2 million sold to 7.5 million. Guess Japan love them some remakes of games they've already played! And America, well, America notsomuch.






Comments
Their latest DS game is a huge hit (DS Owners need to check it out, The World Ends With You), and FFXIII is gaining hype over the bits of information revealed. Then there's the Kingdom Hearts games/sidestories. IMO, things are already turning around.
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