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Smash & Grab for a free Red Faction: Guerrilla

June 11, 2009 in Press Release comments 5

Electronic Theatre reports on an interesting promotional event, in which passers-by where invited to "smash and grab" THQ's Red Faction: Guerrilla. Literally.

In yet another inventive marketing stunt by UK videogames PR teams, a car filled with over one hundred copies of a brand new videogame was left in busy central London areas yesterday. Passers-by were encouraged to 'smash and grab', in order to celebrate the launch of Red Faction: Guerrilla on the Xbox 360 and PLAYSTATION 3, and get their hands on one of the first copies of the game for free.
kevcothirtythree via electronictheatre.co.uk »
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  • 0
    Dragoshi1 Jun 11, 09
    lucky bastards



    I had a jackhammer sitting in the garage covered in dust...
  • 0
    conel3 Jun 11, 09
    Someone should cut themselves with the glass and sue them. Seriously who came up with such a rediculous idea?
  • 0
    Jaseyboy12 Jun 11, 09
    Surely if it was Smash & Grab then at least a few people would have stolen more than one copy?

    • 0
      Dragoshi1 Jun 11, 09
      The event is supervised by armed officials and bacon hounds
  • 0
    carouselambra Jun 12, 09
    Yeh they had a similar event going on two streets over from me, except instead of copies of red faction there was loose change and house keys, and instead of being encouraged I was chased away by an angry old lady with a rolling pin. (it was all part of the promotion)

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