Electronic Theatre reports on the announcement of a sponsorship deal struck between Microsoft and PUMA for the forthcoming Forza Motorsport 3, due this October.

The partnership includes a number of cross promotional elements, including the development of a limited edition Forza branded PUMA shoe, to coincide with the game launch. Exclusive gaming nights in selected PUMA Concept Stores will enable Forza Motorsport fans to preview Forza Motorsport 3 before launch. Regular Forza content will also feature on the recently re-launched PUMAMotorsport.com.

kevcothirtythree via electronictheatre.co.uk »