Electronic Theatre reports on the announcement that popular UK TV double-act Ant and Dec have been signed by Nintendo to promote their products throughout the UK in television adverts set to begin next month.

Ant and Dec today announce a new relationship with Nintendo UK, in what is set to be Nintendo's biggest ever entertainment campaign. Nintendo's ongoing partnership with Ant and Dec will include everything from TV advertising to game development.

kevcothirtythree via electronictheatre.co.uk »