The press release posted announces the sign ups for the Nike sponsored challenge on XBLA for 2K Sports' NBA 2K10 are now open. Registration ends Jan 16th. The actual contest starts the next day.

Virtual athletes ready to test their skills against the best players in the country can now sign up to participate in the NBA 2K10 All-Star Challenge Presented by Nike Basketball. The All-Star Challenge, driven by 2K Sports, will be available exclusively on the Xbox 360 through the Xbox LIVE. ...

AcFreeze via gofanboy.com »