A report on the announcement that this year will see a Creative Masterclass bring together key players from the TV and videogames industries to explore the opportunities of co-development of interactive TV and videogames formats.

The MGEITF Futureview Keynote Address will be given this year by a games industry leader, with Edinburgh Interactive hosting a Keynote Address from television. There will also be a Creative Masterclass at MGEITF which will bring together games developers and creatives to discuss the game development process and to explore what the opportunities may be for co-development of interactive TV and games formats. Today there are 13 million new generation static games consoles in UK homes (Nintendo Wii, Microsoft Xbox 360 and Sony PlayStation 3), giving access to games, the internet, dedicated content channels and either the BBC iPlayer or Sky Player.

kevcothirtythree via electronictheatre.co.uk »