Should have expected this coming from EA, given the insane success of The Sims as a franchise. Adam Rosenberg over at UGO.com took a trip into midtown Manhattan for a first look at the game.

The Sims 3 looks to be in every way an expansion of what’s come before, maintaining the same depth while streamlining - not simplifying - the rules a bit to better create the impression of leading an artificial life. While our brief demo did open with the statement that Maxis and publisher Electronic Arts are dedicated to delivering a more newcomer-friendly experience this time around, the material we saw told a far different story.

Daigoji_Gai via gamesblog.ugo.com »