It's not often that Square Enix comes out with some genuinely new IP. Which is hardly a criticism, since the vast majority of all those Final Fantasy and Dragon Quest games and spin-offs are nothing short of utterly brilliant. It's just that, after playing The World Ends With You, you'll wish the company would do more of this sort of thing, because it's really, really good. And in many ways it's a bit of a departure for the company. Having built its reputation as one of the world's leading publishers by building exotic new worlds, this game sees Square Enix cement it by entering the real world: Tokyo's fashionable Shibuya district, to be precise.