Back in the good old days, games developers were bespectacled, hairy monstrosities that kept themselves safely locked away in perpetually dark bedrooms, their only relationship in life being a loyal devotion to endless streams of code for the latest Commodore 64 hits. While Jeff Minter does his best to keep those days alive, it cannot be denied that the birth of the Internet gave rise to a new breed of game developer: One with a captive audience, an opportunity to say whatever he or she felt like, and the 24 hour online access that made them feel as famous as The Brad Pitts.

Yes, the era of the games industry celebrity had begun, and since the creators of Triple A titles now know what human contact is like, they have taken to the heady world of public relations like ducks to water -- with a grace, charisma and dignity that only they can exude.