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Awesome PS3 Ads: Entertainment Unleashed

November 20, 2008 in Video comments 18

You probably have seen the short commercials around, either on tv or the internet about "Starting your wish list". Well those were just sneak peaks at the final commercials wich are just amazing. Three commercials. The first video are the "start your wish list" ad's that lead up to the final two. The second one is all about the games and blu-ray movies. The final one is all about the Playstation Network.

This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.

The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing on building facades across a city.
Sayyed via blog.us.playstation.com »
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Most recently commented on by on Nov 23, 2008

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  • 0
    Salvador_Dog Nov 21, 08
    that second one was pretty badass and actually got my attention. Good Job Sony, you finally got a good commercial going
  • 0
    Bale Fire* Nov 21, 08
    The first set were okay, the second one however was generally good. Perhaps Sony can actually produce some advertisements which don't freak the hell out of people eh?
  • 0
    drpunk Nov 21, 08
    Awesome and advert are two words that shouldn't be used together.

    It's kinda sad!
  • 0
    BlackLabel Nov 21, 08
    I thought they were good from an artistic standpoint they were spectacular though Sony never fail there, they have some of the most visually spectacular adverts but i don't think it got the point accross for one the games were barely in shot on the first few, it was only the second video that actually showed off some good gameplay.
  • 0
    HisServant77 Nov 21, 08
    I thought they were AWESOME! This is mostly in light of their past advertisements which were null, or confusing, or downright creepy! These are actually . . . Good!
  • 0
    Sayyed Nov 21, 08
    For some reason there videos are always laggy for me. But very creative.
  • 0
    Red 9 Nov 22, 08
    Those were great. Just a shame none of them included MGS4.
  • 0
    Killosity Nov 22, 08
    Bloody awesome adverts! Love the intergration of reality and the video games. Really standout adverts for me. If I did not have a PS3 already, I would seriously be considering such after the impact of the advert. Powerful media like this should really appeal to many.
    • 0
      Red 9 Nov 22, 08
      Microsoft's "rock concert in the back of my head" just confused me (and what it had to apply to the 360 itself was beyond me), so these ones really get down to business for Sony and its various media platforms.
      • 0
        Slumpy monkey Nov 22, 08
        Not all adverts have to be relevant.

        in fact some of the best advertisements ever made were totality irrelevant. The key to a smart advertisement is to make it stick in the consumers mind.

        So doing something cool and strange like the cadbury's adverts work really well.

        I just watched the video and I disliked it actually, it just doesn't look good, a small clip of people looking at a reflection of a PS3 game then cutting to "Have you made your wish list yet?". This is nothing compared to sony's bravia commercials.
        • 0
          Sayyed Nov 22, 08
          Did you watch the second one? that one is good.

          I felt like the second one was too short.
        • 1
          Red 9 Nov 22, 08
          There were three videos. Watch ALL of them. Though I half expect you probably won't like those either.

          As for relevance, well, you still have to relate it to your product. Otherwise you could give an entirely different and possibly wrong message to people.
        • 0
          Slumpy monkey Nov 23, 08
          Red 9 go watch the cadbury adverts on youtube.

          There one of the most acclaimed commercials made.

          One of them is a gorrila playing drums.


          And its supposed to be advertising chocolate.
        • 0
          Sayyed Nov 23, 08
          I watched the cadbury ad. It was quite cool and had nothing to do with the product, but I don't think its that amazing. I mean its better then half the garbage that is thrown on the air.
  • 0
    Final Blade Nov 22, 08
    Very cool. Although not the best imo.
  • 0
    Onvacation Nov 22, 08
    Nothinb will beat the fake shootout from Xbox
    • 0
      HisServant77 Nov 22, 08
      Haha, Just reminded me and brought a smile to my face! Man, if only we could see that happen in real life, that would be SO hilarious.
  • 0
    Blackfalcon Nov 23, 08
    AWESOME!!! Saw the first and second ones, both were kickass, especially the second! =D

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