The Xbox 360 Elite Commercial, with the general description of new features added on to the Elite. Nicely made commercial, with no babies or eggs turning into birds or things like that with Sony's black console. Should excite some people who don't have a 360 yet.

Today, a commercial for the Xbox 360 Elite that is currently running on television made its way onto YouTube. You can watch the 30 sec commercial after our ad break.

The Xbox 360 Elite is the premier Xbox 360 console package, which includes a massive 120GB hard drive, a HDMI port, and high definition cable, all wrapped up with a premium black finish.

Xbox 360 Elite also includes a black wireless controller and black Xbox Live headset. Xbox 360 Elite has enough space for a whole library of Xbox LIVE Arcade games as well as downloadable high-definition TV shows, movies, music, and all the other content available from Xbox LIVE Marketplace.
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Most recently commented on by on May 28, 2007
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  • 0
    Redemption May 16, 07
    Actually that's a pretty cool commercial, although listing a black finish as one of the new features of the box is what I would classify as "scraping the bottom of the barrel".
    • 0
      Tribulation May 16, 07
      They're not scraping the bottom of anything; it's just a new feature they wanted to list. Everything on this was pretty impressive; I'd like to see more commercials like this for the PS3.
      • 2
        Redemption May 16, 07
        If you're listing a change in colour as a major new feature in a new product then its pretty clear there's not another, more exciting and value added feature (read: worth more money) to list. The original Xbox 360 probably advertised the white colour as a feature over the original Xbox black. Something like this isn't really significant enough to be listed alongside HDMI and hard drive upgrades.

        I just wish the Elite had a more worthy 3rd feature to highlight in commercials.
  • 0
    madtown May 16, 07
    I was hoping for a little bit more hardware specs. ._.

    Nice ACDC reference though.
  • -1
    TurMoiL911 May 16, 07
    Very nice commerical. If I didn't already have a 360, I would get an Elite.
  • 1
    joshthegreat May 16, 07
    It was dissapointing. They adertised two of the features the PS3 has, yet failed to say anything about the lower price.

    Granted, it gave a darn sight more information than any PS3 advert out there, but I still think it could have been done so much better... or could it? Your average gaming consumer isn't going to give a rat's ass about 'Pure HDMI', simply because they won't appreciate what it is. So after the HDMI port and 120GB harddrive you don't have much else to talk about...

    Also, 'Feed your high-def appetite'? With what? There is no in-built HD-DVD player; the console itself cannot deliver you the High Definition movie experience. I'm not having a dig at the Xbox, because it's an amazing system, but this whole XBox 360 Elite kaffufle is just plain ridiculous.
  • 1
    Supernouva May 16, 07
    HDMI. 1080p HD output. I think that's enough to get the HD picture.
  • 0
    Kuhn* May 16, 07
    It's a very nicely done commercial. I like it but I still won't be getting an Elite.
  • 0
    huntyr May 16, 07
    its good commerical, but leaves me saying "so what".
    Anytime a 120GB drive is described as 'massive', I get turned off, but then I'm an IT guy so I tend to have a different view of the world.

    And I agree with redemption. listing a black finish as a feature is pushing it. Does the casing really make a product "elite"?
    • 0
      Sort May 23, 07
      Even still, a 120Gb drive in a console is impressive. It's also the largest you can get in a console right now.

      While the word massive in this commercial doesn't apply to the home pc drives we may be used to, it absolutely does so for console gaming. If I was making that commercial, I would also want would-be buyers to know they are getting the biggest HDD available out of the bunch.
      • 0
        huntyr May 28, 07
        you should be in marketing =)
        saying "it has the biggest HDD available for consoles at 120 GB" or something is much more impressive that just saying it has a 120 GB drive. At least to me.
  • 0
    Rinkydink* May 17, 07
    An elite commercial, but a not-so-elite 360 to be honest. As said above, the colour being one of the features highlighted isn't really the way to go. Stick with the original..
  • 0
    Storm May 17, 07
    I liked the commercial, and the choice of color is great, but more options/features would make it more worth it. Plus, I've seen a lot of complaints about the Elite.
  • 0
    Supernouva May 18, 07
    Yeah, it still has the same disc drive problem like the premium when it first came out.
  • 0
    JJBDude May 29, 07
    That was lame in my opinion, I can understand they might have wanted to do the simple but effective technique but for an already 360 owner to have to see through 30 seconds of that every time adverts come on? Boooooring.

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